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Makeup That Grips and Stays Fresh All Day

e.l.f. Power Grip Primer helps your foundation sit smoother and last longer, even in Nigeria's heat.

e.l.f. Power Grip Primer
e.l.f. Power Grip Primer gel texture
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✨Gel Grip Formula

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Buy 11 Power Grip Primer
₦10,000
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Buy 22 Primers β€’ Save ₦3,000
₦17,000
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Buy 33 Primers β€’ Save ₦5,000
₦25,000

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Why Women Love It

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Helps makeup stay in place

The gel formula leaves a slightly tacky layer on your skin so foundation and other makeup have something to hold on to, meaning fewer touch-ups.

Smooth, fresh-looking finish

Foundation blends more evenly and sits beautifully, giving you a smoother, fresher base.

Hydrating, dewy glow

Gives skin a hydrated feel and a healthy, dewy look under your makeup.

Made for warm, humid days

Perfect for work, school, events, dates and photos when you want your makeup to keep looking good.

How to use

After moisturiser, apply a small amount to your face and let it set for a moment. It will feel a little sticky, which is normal and what helps your makeup grip. Then apply foundation as usual. A little goes a long way.

See It Up Close

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Power Grip Primer
Power Grip Primer
Power Grip Primer
Power Grip Primer
Power Grip Primer

What Customers Say

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β€œHonestly, I finally understand what people mean by a primer that actually grips your makeup. My foundation goes on so smoothly and stays looking fresh for much longer. I'm definitely keeping this in my makeup bag!”

Amaka, Lagos
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β€œI bought this because I kept seeing it everywhere, and now I understand the hype πŸ˜‚. The texture feels a little sticky at first, but once I apply my foundation, everything sits beautifully. My makeup looked so much better throughout the day.”

Favour, Abuja
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β€œI have tried different primers before, but this one is different. It gives my skin a nice hydrated feel and helps my makeup stay in place. I used it for an event and didn't have to keep touching up my makeup every few hours.”

Esther, Port Harcourt
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β€œThe first thing I noticed was how smooth my foundation looked after using the primer. My makeup blended so much better and stayed fresh for hours. A little goes a long way too, so I'm really happy with it.”

Chioma, Enugu
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β€œI was honestly curious about the sticky texture, but that is actually what makes it work! My foundation seems to sit better on my skin and doesn't move around as much. Definitely one of my favourite additions to my makeup routine.”

Blessing, Ibadan

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